CRO Specialist

Location: Sydney
Discipline: Our Solutions
Job type: Permanent
Contact name: Neeru Vig
Contact email: neeru.v@interpropeople.com
Job ref: 603778
Published: 22 days ago
About role:
 
Our Client is looking for a pragmatic CRO Specialist to join their CRO Chapter. 
 
As a member of CRO Chapter, you will contribute to the ongoing optimisation of client’s websites and mobile apps for leading consumer brands. You will have a home squad but will also assist other squads, from discovery through to delivery. 
You will work within a number of agile, cross-functional squads that feed their learnings and insights into their product roadmaps. You will be part of planning the work needed to create better experiences for our customers in a way that delivers optimal customer and business outcomes today, and into the future.
 
A day in the life of a service designer 
  • Assist,  implement and manage third-party tools such as Fullstory, Adobe Target, etc.
  • Execute the CRO efforts across multifunctional teams to develop innovative product offerings that achieve brand goals and business objectives.
  • Convert qualitative and quantitative data into prioritised optimisation initiatives, and ensure these are implemented by the relevant squads.
  • Build an experimentation backlog to help form the CRO roadmap, starting from planning, idea management, testing, optimisation, reporting, and forecasting.
  • Work together with your squad and stakeholders to execute testing and targeting using Adobe Target, or a similar tool to optimise the conversion funnels.
  • Share results and insights to the wider business to help form the digital roadmap.
  • Work closely with the Analytics, Personalisation, and the Design teams to get insights, and give leanings input for campaigns, wireframes, prototypes and user interface.
  • Keeping up with the industry through research and other means, to ensure that the business and its people are leveraging up-to-date strategy and technology.
  • Work collaboratively with stakeholders to understand the end-to-end customer journey and make recommendations regarding website design and user experience.
 
 
Key Requirements:
  • 2+ years of CRO or digital optimisation experience working across client and/or agency side.
  • Industry-related tertiary qualifications (Economics, Business, Digital, Marketing, Psychology, etc).
  • Hands-on experience with one or more testing platforms (Adobe Target, Optimize, Optimizely, Oracle Maxymiser, VWO, etc).
  • Data-driven background, with an understanding of web analytics tools to analyse the customer journey and identify opportunities (Adobe Analytics and/or Google Analytics).
  • Experience with qualitative and quantitative research methods, such as surveys, session recording, heatmaps, and user testing/interviews.
  • Understanding of HTML, CSS, JavaScript, and responsive web, as well as CMS and website management platforms.
  • Proven history of using SEO principles and best practices to be able to apply to a website.
  • Has the ability to create compelling and engaging user experiences on the web, with deep knowledge of usability and conversion drivers.
  • Keen interest in CX and customer innovation.
  • Strong writing, editing, and proofing skills applied in reports, copy, and presentations coupled with epic computer software skills  in Google Suite; Doc, Sheets, Slides, Jamboard
 
If you interested you can reach out to me on neeru.v@interpropeople.com